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Hand-picked K-beauty

Korean lip colour, chosen one at a time

A small edit of tints, balms and lipsticks sourced from Seoul — plus a designer fragrance hall downstairs.

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Free shipping over $50

Where to start

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Art needed The Lip Edit700×700 · product cutout, no background The Lip Edit9 Art needed New Arrivals700×700 · product cutout, no background New Arrivals119 Art needed Under $25700×700 · product cutout, no background Under $259 Art needed K-Beauty700×700 · product cutout, no background K-Beauty9 Art needed Fragrance700×700 · product cutout, no background Fragrance110

Hand-picked

The Lip Edit

Nine Korean lip formulas, hand-picked and tested. Tints, balms and lipsticks from hince, Peripera, TOCOBO and more.

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Back to school

Back to Glow School

Our back-to-school promotion. Build a three-piece lip set and save — mix any tints, balms or glosses.

Build your set

While stocks last.

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Pick your finish

Glossy, matte or barely there?

Six formulas, six very different finishes. Start with the texture you actually want to wear.

Everyone's buying

Trending this week

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Lip know-how

How to layer it

Four steps, four products, one lip that lasts all day.

  1. TOCOBO Juicy Berry Plumping Lip Oil Step one PrepStart on soft lips. A plumping oil smooths texture so colour sits evenly. TOCOBO Juicy Berry Plumping Lip Oil · $15.00
  2. hince Nu Blur Tint Step two BlurA blurring tint softens the edges and gives colour something to grip. hince Nu Blur Tint · $15.00
  3. colorgram Fruity Glass Tint Step three ColourBuild your shade with a water tint. Two thin layers beat one thick one. colorgram Fruity Glass Tint · $15.00
  4. MACQUEEN NEW YORK Dewy Water Glow Lip Tint Step four Glass finishSeal it with a dewy glow tint for a glass-lip finish that lasts. MACQUEEN NEW YORK Dewy Water Glow Lip Tint · $15.00
Shop every step

The roster

Houses we carry

Hand-picked from Seoul and sourced through authorised distributors — never bulk, never grey market.

hince2 productsSeoul's quiet-luxury makeup house Peripera2 productsThe Ink tint dynasty TOCOBO1 productVegan lip care, clean formulas colorgram1 productViral juicy glass tints milktouch1 productJelly textures, soft colour MISSHAEveryday Korean skincare

Also in store

Find your signature scent

Designer houses and Arabic classics, hand-picked and authentic. Find the one people ask you about.

All fragrance

Budget-friendly

Everything under $50

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The fine print

How PRILU works

  • Authentic onlyEvery product sourced through authorised distributors. No grey market, ever.
  • Free over $50Standard shipping is on us once your bag passes fifty dollars.
  • Easy returnsUnopened and unused? Send it back within 30 days.
  • Hand-pickedA small edit chosen one product at a time — not an algorithm's idea of a catalog.
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